Monday 27 October 2014

Apple Pay is the "Future" for Online Payments?


Apple is the one of the most famous brand in the mobile phone industry. The look, the design, the touch sensitivity, the features of Apple are awesome, they are way ahead than Android. Apple is a status symbol and everybody wants to purchase it, but here we are going to talk about an extremely first-class service which Apple provides to its customers-Apple Pay.

Apple Pay is the latest innovation of the company, it is a service by which we can buy a number of products online. Company’s new electronic payment system, is an innovation of the highest level. A number of critics have agreed that Apple pay is the future of electronic payments. But the company needs to understand that if they want a global success they need to clear some big hurdles, right now it is available in iPhone 6 and iPhone 6+. The best thing I like about Apple Pay is that we need to use our fingerprint to validate a purchase on our cell phones, which will be the future of payments for goods and service. Once again Apple has shown its vision for the future.

The big difference between Apple Pay and Google Wallet is that, it is user concentric. It is not considered for the credit card companies or retailers. It is designed to make it easier for the customers, which is better than cash, cards. The card payment systems are simple to use, but they are not as easy as Apple Pay. Payment via cards requires multiple steps, where you swipe and type. Sometimes we require to hit multiple check boxes on multiple screens with an electronic pen. It’s a headache, and there’s nothing more annoying than waiting for a transaction in front of your mobile/laptop screen. But in Apple Pay, you touch your iPhone to the terminal, brush the home button with thumb and your work is done. The security provided by Apple is really good; there is no scope where we can face a deception, where we don’t need to worry at all regarding money. Many people may say Apple Pay will fail because Google Wallet failed, they failed because they tried to replace some existing parts of another system. While Apple has smartly partnered with the credit card companies and provided solutions for merchants in their pockets, making it value add, not a replacement.

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